Similar to email outreach campaigns, you are looking for engagement. This is key, especially early on in the outreach process. LinkedIn’s mission is to, “ connect the world’s professionals to make them more productive and successful.” The platform is all about networking and building business relationships. This contact may be a prospective investor, a customer, or simply someone who influences business decisions within their organization. What is the Goal of LinkedIn Cold Outreach?Īs with other types of cold outreach, the goal of LinkedIn cold outreach is to capture the interest of potential contact. ![]() LinkedIn offers a unique and more modern way to do this that can be an extremely effective business practice for entrepreneurs. Simply put, LinkedIn cold outreach is like any other form of cold outreach: making contact with people who have no connection to you or your business. It is an obvious tool for career development and professional networking, but it is also a powerful platform for business outreach. Most business professionals are well aware of LinkedIn as it is the largest professional social media platform in the world and has been around for almost 19 years. Wouldn’t it be nice if there was a way for like-minded business professionals to network with one another and make new contacts? Or worse, it’s marked as spam and they never receive it. Unless you have the wrong email address (in that case you’ll have to use a linkedin email finder to find the right one). ![]() Craft an informative email, hit a button, and your lead can read all about what you have to offer at their leisure. If only there was a way to generate leads without picking up a phone!Įmailing eases some of the immediate pressure felt from cold calling. Calling at an inopportune moment could make an already arduous task even more difficult. Phone calls can be awkward and uncomfortable. ![]() While cold calling can be incredibly effective, it is difficult to do well. Your mind races with the exact words that you need to say. With each ring, your heart beats a bit faster. As the phone rings, you take a breath and wait for the answer on the other end. Anyone who has ever made a cold call knows that feeling in the pit of their stomach.
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